Annet Li – Web design

about my process

Here is how I create web design

Research

Company overview

Exploring a company before starting a website design is important for me because it allows me to understand the company's mission, values, unique offerings, strengths, and competitive landspace.

Audience

By understanding the demographics, behaviours, and motivations of the target audience, I will be able to create a website that effectively communicates your company's message and appeals to the intended users.

Competitors

By researching the competitors, I will identify areas where the company's website can improve and provide a better user experience. This will help your company to be competitive and attract more customers.

Market

Market research allows me to better understand industry trends, user expectations, and current technologies relevant to your future company's website.

Low-fi design

I make low-fidelity sketches to quickly explore and iterate on different ideas without getting bogged down in the details.

They provide a clear and simple representation of the website's structure and functionality. Low-fi sketches are also helpful in getting feedback from your side.

This helps ensure that the final design meets your expectations and users' needs.

Design

Your website is indeed the digital face of your brand. It is one of the most important touchpoints for customers and potential customers, and it is often the first point of contact for people learning about your company or your products and services.

Design system

For years I have been working on websites and user interfaces. Therefore, I have a huge library of components and guidelines for my further projects. It gives me the possibility to design websites faster and qualitatively.

Desktop version

Some people still access the internet primarily through desktop computers, so it's important to ensure your website is easily navigable and usable on the desktop.

Mobile version

Nowadays, everybody is using smartphones and tablets to explore websites and services. This is why it should be as good as the desktop version.

Technical documentation

Creating technical documentation helps developers understand the design decisions and requirements, as well as the intended functionality of the website.

This is why I never skip this step and make the documentation as detailed as possible.