Branding

The brand identity is the face of a brand. I translate the chosen positioning into a unique visual story.
Pila Rings
Branding for jewelry company
scope of work
brand concept, logo design, identity system, packaging
Hedonism Art
Ukrainian interior design company
scope of work
brand concept, logo design, identity system, social networks design
1983 Jewelry
Branding for jewelry company
scope of work
brand concept, logo design, identity system
Needle and Stitch
Branding for an atelier
scope of work
brand concept, logo design, identity system
Falcon
Premium Eyewear handcrafted in Switzerland
scope of work
brand concept, logo design, identity system
about my process

Here is how I create brand identity

Research

Company overview
Exploring a company before starting a branding design is essential because it allows me to understand the company's mission, values, unique offerings, strengths, and competitive landspace I should represent in the logotype and other visual elements.
Audience
By understanding the demographics, behaviours, and motivations of the target audience, I will be able to design branding that effectively communicates your company's message and appeals to the intended users.
Competitors
Researching competitors can provide insight into industry trends, target audience demographics, and the types of messaging and design elements that resonate with consumers. I use this information to create a unique and effective brand identity.
Market
Exploring the market before branding helps me understand your target audience's needs, wants, and preferences. In addition, market research can provide insights into the industry, consumer behaviours, and the overall market environment.

Visual identity

The visual identity should be consistent across all touchpoints, including the business cards, packaging, advertising, and social media. A strong visual identity helps to establish the brand's unique positioning in the market, and sets it apart from competitors.